According to the organizers, nearly 5,000 exhibitors from more than 100 countries will be present to showcase new innovations, emerging trends, and creative ideas in the field of consumer goods and interior decoration. This year’s exhibition is expected to feature more than 60 exhibitors from Vietnam operating in the field of handicrafts.
Ambiente Frankfurt (Ambiente) is the world’s leading trade fair for consumer goods, held annually in February in Frankfurt, Germany.

This year, Ambiente will showcase a wide range of products and initiatives in the consumer goods sector, from kitchenware and household items to interior design and gifts. The event will present cutting-edge trends and inspiration for modern lifestyles.

The fair is divided into four main zones: Dining, Living, Giving, and Working. The Dining area focuses on kitchen trends, household items and storage, contemporary dining design, trade, and decoration. The Living area displays interior design, home decorations, and accessories. The Giving area features a wide range of gift products, beauty items, and accessories. The Working area showcases new solutions and products related to paper, stationery, and learning tools.

Accordingly, a variety of products providing creative solutions for different living spaces and design styles will be introduced at the fair.

The event will also present emerging themes that shape the future, including sustainability, lifestyle and design, renewal, the future of retail, and the expansion of marketing through digital technology—offering businesses opportunities to innovate and remain competitive in an ever-evolving market.

According to the Ministry of Industry and Trade, Ambiente is an opportunity for Vietnamese enterprises to study the German market in particular and the European market in general, gaining insights into the tastes and consumer needs of this high-potential market. This enables businesses to improve product quality and designs to better meet consumer preferences.

At the same time, through the fair, Vietnamese companies can explore mechanisms and approaches to access various distribution channels, especially e-commerce platforms that are increasingly popular and becoming a key shopping trend among consumers.

Source: According to Duong Anh / Mekong ASEAN
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