On March 27, 2025, the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and Arobid Technology Joint Stock Company officially signed a strategic cooperation agreement, marking a new chapter in advancing digital transformation, e-commerce, and modern trade promotion for the business community in Ho Chi Minh City and the southern region at large. This event not only signifies a major milestone in reforming trade promotion methods but also affirms the shared commitment of both parties to supporting businesses on their journey toward sustainable development and digital integration.

Representatives of Arobid and ITPC sign the strategic cooperation agreement (Photo: Arobid)

United for Sustainable Development

The Arobid-ITPC cooperation is built on the foundation of sustainability, technology application, and market capacity enhancement for local enterprises. The two parties will coordinate on key strategic activities, including:

• Supporting comprehensive digital transformation for businesses
• Promoting green economy initiatives aligned with eco-friendly technologies
• Integrating blockchain and artificial intelligence (AI) into trade promotion systems
• Organizing trade connection activities domestically and internationally
• Providing market information, policies, and consumer trend insights to the business community

ITPC will act as a bridge between Arobid and local enterprises and will co-host workshops, industry forums, and training programs to help businesses understand new technologies and effectively leverage the Arobid platform.

“We believe that this partnership with ITPC will contribute to realizing the vision of a smart, flexible, and connected Vietnamese e-commerce ecosystem. This is not just a step forward in technology, but a meaningful opportunity to help Vietnamese products go further in a more efficient way,” stated a representative from Arobid during the signing ceremony.

Mr. Tran Van Chin – Chairman of Arobid – delivers remarks at the ceremony (Photo: Arobid)

Toward a Dynamic Digital Business Community

With the support of ITPC - one of the most reputable and active trade promotion units in Ho Chi Minh City - Arobid aims to bring thousands of small and medium-sized enterprises (SMEs) into the digital trade ecosystem. The focus will be on accelerating export promotion, particularly in key sectors such as agricultural products, food and beverages, handicrafts, and OCOP (One Commune One Product) items.

HCMC FOODEX 2025 will serve as the first proof of concept for this hybrid exhibition model, organized by ITPC and operated online via Arobid’s platform.

HCMC FOODEX features digital exhibition for the first time (Photo: Arobid)

HCMC FOODEX 2025 - Ho Chi Minh City International Food Exhibition is a prestigious annual event organized by ITPC. The exhibition provides a space for trade connections and brand promotion for businesses in the food, beverage, agricultural products, processing technology, and packaging sectors. Scheduled to take place from April 16 - 19, 2025, it is expected to gather hundreds of domestic and international companies, along with thousands of professional visitors.

With the theme "Sustainable Food - Global Future", FOODEX 2025 is not just a product showcase but also a key platform to discuss consumer trends, technological innovation, and export strategies for Vietnam's food industry. Notably, this year marks a turning point as the event will, for the first time, be held both offline and online.

As a strategic partner, Arobid brings a major breakthrough to FOODEX 2025. Through the TradeXpo platform, businesses will have the opportunity to set up professional 3D digital booths, reach global buyers 24/7, and extend trade opportunities beyond the physical confines of the fair. This innovation is especially meaningful for SMEs embarking on digital transformation.