On May 13, 2025, at the headquarters of Arobid Technology Joint Stock Company, Arobid officially signed a strategic cooperation agreement with Camel Exhibition and Trade Promotion Co., Ltd. This significant event not only marks a new step forward in the digitalization of trade exhibitions but also opens up long-term cooperation opportunities between Vietnamese and Chinese businesses in the era of B2B e-commerce.

Boosting Vietnam–China Trade Promotion Through B2B E-Commerce

In the context of globalization and the rise of digital commerce, building hybrid exhibition models that integrate B2B e-commerce is a crucial strategy for businesses seeking to enhance competitiveness, reduce trade promotion costs, and effectively expand into international markets.

Representatives of Arobid and Camel sign the strategic cooperation agreement. (Photo: Arobid)

According to the agreement, both parties will focus on key activities to promote Vietnam–China trade through digital platforms. Highlights of the cooperation include:

1. Deploying Arobid’s Digital Exhibition and E-Commerce Platforms

Arobid will work with Camel to integrate its B2B Marketplace and TradeXpo platforms into trade promotion activities between businesses of the two countries. This initiative enables companies to:

• Easily connect with international partners
• Cut costs of attending traditional trade fairs
• Increase lead conversion efficiency through digital tools

2. Supporting Vietnmese Businesses to Join Major Trade Fairs in China

The two parties will collaborate to invite and support Vietnamese enterprises to attend the China International Commodities Fair in Yiwu—one of Asia’s most dynamic trading hubs. This opportunity allows Vietnamese businesses to:

• Showcase their products to thousands of global buyers
• Directly connect with major Chinese distributors and retailers
• Seek strategic partners and expand export markets

Arobid hosts the delegation from Yiwu China Commodities City during the signing ceremony. (Photo: Arobid)

3. Feasibility Study for Vietnam–China Consumer Goods Expo 2026

Arobid and Camel are conducting a feasibility survey to organize the Vietnam–China Consumer Goods Exhibition 2026, expected to become a strategic trade exchange platform between two fast-growing economies.

Both parties also committed to expanding cooperation across additional areas aligned with their long-term strategic goals.

The Power of Strategic Synergy: Technology Meets Experience

Camel is a professional exhibition organizer in both Vietnam and China, boasting years of experience hosting major events across various industries. The company has an extensive partner and client network, proven capabilities in logistics, human resources, and international media coordination.

The cooperation between the two parties is expected to open a new chapter in the digital transformation process in Vietnam. (Photo: Arobid)

The strategic combination of Arobid’s cutting-edge technology and Camel’s rich experience promises to elevate exhibition quality, optimize trade promotion effectiveness, and deliver real value to the business communities of both nations.

The Arobid–Camel strategic signing ceremony marks the beginning of a new chapter in the digital transformation of Vietnam–China exhibitions and trade promotion.